Privacy Policy

Last updated: 1st January 2026

This Privacy Policy explains how alphacresta Ltd ("we", "us", or "our") collects, uses, and protects your personal information when you visit our website or use our services.

Data Controller Information

alphacresta Ltd is the data controller for the personal information we collect about you. Our contact details are:

Data Collection

We collect personal data when you interact with our website or services. The data we collect includes:

Information You Provide Directly

  • Contact Information: Name, email address, phone number, company name
  • Communication Data: Messages sent through our contact forms or email
  • Service Enquiries: Information about your business needs and project requirements

Information Collected Automatically

  • Technical Data: IP address, browser type, device information, operating system
  • Usage Data: Pages visited, time spent on site, referral sources
  • Cookie Data: Information collected through cookies and similar technologies

How We Use Your Information

We use your personal data for the following purposes and under the following legal bases:

Service Provision (Contract/Legitimate Interest)

  • Responding to your enquiries and providing requested information
  • Delivering our digital transformation services
  • Managing our client relationships
  • Processing payments and maintaining financial records

Business Operations (Legitimate Interest)

  • Improving our website and services
  • Conducting business analysis and market research
  • Maintaining security and preventing fraud
  • Complying with legal obligations

Marketing (Consent/Legitimate Interest)

  • Sending relevant service updates and information
  • Providing industry insights and thought leadership content
  • Promoting our services to existing and potential clients

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use, please see our Cookie Policy.

Data Sharing and Third Parties

We may share your personal data with:

  • Service Providers: Third-party companies that help us operate our business (hosting, analytics, email services)
  • Professional Advisors: Lawyers, accountants, and other professional service providers
  • Legal Authorities: When required by law or to protect our rights
  • Business Transfers: In the event of a merger, acquisition, or sale of assets

We do not sell your personal data to third parties for marketing purposes.

International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When we do this, we ensure appropriate safeguards are in place, such as:

  • European Commission adequacy decisions
  • Standard contractual clauses
  • Binding corporate rules
  • Certification schemes

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including:

  • Client Data: For the duration of our business relationship plus 7 years for financial records
  • Marketing Data: Until you withdraw consent or we determine it's no longer needed
  • Website Data: Analytics data is typically retained for 26 months
  • Legal Requirements: As required by applicable laws and regulations

Your Rights

Under GDPR and UK data protection laws, you have the following rights:

  • Access: Request a copy of the personal data we hold about you
  • Rectification: Request correction of inaccurate or incomplete data
  • Erasure: Request deletion of your personal data in certain circumstances
  • Restriction: Request limitation of processing in certain circumstances
  • Portability: Request transfer of your data to another service provider
  • Objection: Object to processing based on legitimate interests or for marketing
  • Withdraw Consent: Withdraw consent for processing where applicable

To exercise any of these rights, please contact us at privacy@alphacresta.top or +353 61 913 9571.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against:

  • Unauthorised access, use, or disclosure
  • Accidental loss, destruction, or damage
  • Unlawful processing

Our security measures include encryption, access controls, regular security assessments, and staff training on data protection.

Children's Privacy

Our services are not directed at children under 16 years of age. We do not knowingly collect personal data from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date.

Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

Privacy Officer
alphacresta Ltd
Shop Street 136
Limerick, V18 0352
Ireland

Email: privacy@alphacresta.top
Phone: +353 61 913 9571

Complaints

If you believe we have not handled your personal data in accordance with this Privacy Policy or applicable data protection laws, you have the right to lodge a complaint with the relevant supervisory authority: